Brand people who think 10X

We think and act 10X so you can overcome the business and brand problems you are dealing with in an entirely new way.

At Brand Ideology, one of our operating principles is Think 10X, which explains why as a brand advisory firm, we are perpetually dissatisfied with the status-quo.

Even though we have been building brands for over 30 years, when 10X is your success gauge, you don’t just think outside the box, you stretch your thinking to a new level. That’s why as a client of Brand Ideology, you can expect to be both challenged and inspired by the possibilities we see for your business.

So, if you want to stick with the common brand building approach because its familiar and comfortable, we are not the brand people for you. However, if you are open to new answers to the obstacles and challenges that are currently holding your business back, we would definitely like to talk to you.

Clients

Our people

Jaimie Ratten
Managing Director

+61 407 755 188

Jaimie Ratten

Managing Director

A firm believer that business is built on ideas, Jaimie has over 30 years’ experience extracting the insights required to create and build remarkable brands. Jaimie’s curiosity with how businesses work and what makes each unique has been the key to his success. Having worked with a wide range of clients, from technology start-ups to top 10 ASX-listed public companies, he is a creative and strategic thinker with a passion for helping businesses remove the obstacles that prevent them from taking giant leaps.

A change-maker, a storyteller and a creative problem-solver, Jaimie’s work is underpinned by the knowledge that people and businesses can’t move forward unless they think and do things differently. Not content with the aesthetic, Jaimie is a strong advocate for ideas and strategies that transform companies and brands.

Grant Fuller
Head of Design

Grant Fuller

Head of Design
Phillipa Brine
Client Manager

Phillipa Brine

Client Manager
Shay Fletcher
Brand Designer

Shay Fletcher

Brand Designer
Georgina Mackay
Brand Designer

Georgina Mackay

Brand Designer