Developing your brand strategy and uncovering opportunities for customer and business innovation.

What you do, how you do it, why it matters

Your brand, your unique ideology, defines and differentiates who you are as a business – what you do, how you do it and, most importantly, why it really matters.

Our brand strategy process is about working collaboratively with you to uncover and articulate your unique ideology. Your ideology should sit at the centre of your business, driving your Employer Value Proposition (culture) internally and your Customer Value Proposition (positioning) externally.

The ultimate benefit of putting your ideology at the heart of your business is a more motivated and productive workforce, aligned around a differentiated and compelling brand positioning, delivering a significantly better customer experience.



Identifying real opportunities for customer and brand innovation

In objectively evaluating your brand, we get a thorough look at your organisation – what you do, why you do it, how you go about it, how it affects your ability to attract and retain customers and how they interact and transact with each part your business.

This inevitably reveals un-met customer needs and wants on the one hand and under-utilised expertise or capability on the other,  uncovering opportunities for new products, services and, ultimately, better customer experiences.

A robust process for delivering successful business solutions

We use a proven 4D strategy model for delivering large or complex brand transformation projects. It is an outcome driven process that is completely collaborative and highly efficient.



Our four step process:

This brand research phase is designed to ascertain exactly where the brand and business is now, how it’s perceived by management, staff and customers and identify any potential issues, gaps and opportunities.

Here we take the learnings from ‘Discovery’ and work with you to articulate your brand ideology and ensure it’s aligned with your overarching business strategy.

This is where we address the brand identity, communications, marketing and customer experience as required, and ensure the brand is firmly embedded and aligned within the business before launching it externally.

During this phase we make sure our metrics and KPIs are clearly understood and then monitoring/managing the brand over time to make sure we’re achieving them.



Ideology Workshops
Brand Strategy
Brand Architecture
Strategy Alignment
Customer Value Proposition
Marketing Strategy




More of what we do


Identifying opportunities to unlock competitive advantage



Creating exceptional identities & customer experiences



Aligning brand & culture