What we do

Whether you’re trying to tell your story, mobilise your strategy, align your people or redefine who you are, we’re here to help you make visible change.

Defining and articulating who you are and what you stand for as an organisation to clarify business goals, align your people and build your brand.

Proprietary Organisational Identity Surveys

Interviews and workshops

Organisational Identity Articulation

Brand Strategy

Brand Architecture

Externalising your identity so customers, investors and potential employees know who you are and can see what’s great about your business.

Brand Design

Business Naming


Brand Positioning


Website Design

Identity Management

Aligning your people so they can focus their attention on what matters most, creating a strong sense of belonging, improving productivity and building a desirable place to work.

Identity embedding

Operational Alignment

Commitment Charters

Employee Value Propositions (EVP)

Employer Branding

Recruitment & Onboarding Communications

Identity Change Management

A robust, data-led process


Ideology’s Identity Survey is a proprietary, online organisational psychology tool for uncovering who you need to become to achieve your goals, and how aligned you are, at every level, in that pursuit. Survey outcomes are also verified through formalised board, leadership and customer interviews.


A leadership workshop to review discovery insights and have a meaningful conversation about where the organisation is going and who the business needs to become to get there. The result is a crystal-clear articulation of your vision of the future; relevant, compelling and brutally simple, devoid of management-speak and jargon; to guide your organisation forward.


Cultural activation is achieved through operational embedding and workplace activation processes, ensuring everyone understands who you are and what you stand for, and what’s expected of them personally to achieve your ambition.


Organisational change is measured ongoing through a proprietary identity diagnostic tool so you can keep everyone moving in the right direction.