Make decisions based on facts, not assumptions
Business transformation, corporate restructuring, brand repositioning, expansion, and mergers and acquisitions all impact your brand in different ways.
Before undertaking any kind of brand or cultural change, it’s critical to know whether your strategy will achieve the desired outcome, or simply strip hard-earned value from your business.
This means asking the right questions upfront so decisions can be made based on facts, not assumptions. That way you’re protecting the downside while ensuring the upside is fully exploited.
Better questions lead to better answers
Firstly, are you solving the right problem? By challenging what you think is the issue, we eliminate the possibility that considerable time and money will be spent fixing that which doesn’t need to be fixed. Or worse, destroying what was already working effectively.
How will customers react to the change and what impact will it have on retention and acquisition? Do you really know what they think about you? Do you know what keeps them up at night? Do your people know your customer value proposition and does it position you in white space within your market?
Are leaders and employees truly aligned with the business strategy and are they as engaged as you think they are? Is everyone pulling in the same direction or is there an element within the business wedded to the business you used to be?
Are you a brand that people trust? Is your ideology clearly articulated and well understood? Do you have a clear purpose that defines why you exist and an inspiring vision for your north star?
Do you have a strong set of principles, that uniquely reflect who you are, to guide the way you do business? Or are your values simply hygiene statements that could apply to any organisation?
Do you understand the value of your brand to your business and are you monitoring the right metrics to track its impact on performance?
See your business with absolute clarity
At Ideology, we’ll help you answer these, and other, questions so you can see your business clearly, where it’s positioned in the market and how your brand is really perceived by your people and your customers. We’ll also help you identify the issues impacting on growth, the gaps in the market, the understanding between leaders, employees and customers, and the opportunities for competitive advantage.
We’ll effectively help you minimise risk by providing the insights you need to make better informed and more effective decisions.
Brand Accelerator – Uncover how to optimise your brand and drive growth in just 14 days
Ideology’s Brand Accelerator is a fast-tracked process to uncover critical insights into your brand and its impact on your business performance.
Find out what your customers, leadership team and employees believe about your brand. Quickly identify issues with your identity, your culture, your customer experience and your communications. Uncover what gaps exist and, ultimately, what opportunities there are for unlocking your brand’s unrealised value.
Find out more about Ideology’s Brand Accelerator process and what you get out out of it here.
Brand Health Checks Customer/Staff Surveys Customer/Leadership Interviews Customer/Market Analysis Customer Experience Audit Brand Metrics & Management