Ideology is a new model to help leaders point their organisations in the right direction and align their people behind it. It’s the easiest way for businesses to drive meaningful, cost-effective change.
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The values of too many companies comprise catch-all, motherhood statements that could apply to any organisation in any category and should be expunged from the corporate vocabulary immediately.
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The companies that are built to last are the ones driven by a purpose greater than the products and services they sell.
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