Ideology is the most effective leadership model today for defining, articulating and executing strategic vision. It's the new way to be clear about where you are going as an organisation and inspire the action required to get you there.
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The values of too many companies comprise catch-all, motherhood statements that could apply to any organisation in any category and should be expunged from the corporate vocabulary immediately.
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The companies that are built to last are the ones driven by a purpose greater than the products and services they sell.
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