Colin has spent over 25 years helping a significant number of Australia’s leading corporate, government and not-for-profit organisations unlock the competitive advantage in their brands. He’s a creative thinker who fervently believes that an organisation’s greatest asset is its people and that successful brands are built from the inside out, aligned around a single-minded, compelling, differentiated, unique ideology.
His alter-ego is a rugby tragic who still can’t accept the fact he’s retired and now relies heavily on golf to take his mind off it.
Bold ideas are meant to be given life.
With a penchant for thinking outside the box and an ability to design brands that don’t conform to boundaries, Grant takes the lead when it comes to imagining and reimagining brands. Having spent nearly 30 years interpreting the strategic needs of clients, Grant has an unparalleled ability to zero in on what sets a client apart from their competitors, and then build a creative and original brand around it. A collaborator, a shrewd observer and a minimalist, Grant’s approach is based on the belief that ideas can only be rewarding when they get results.
At Brand Ideology, one of our operating principles is Think 10X, which explains why as a brand advisory firm, we are perpetually dissatisfied with the status-quo.
Even though we have been building brands for over 30 years, when 10X is your success gauge, you don’t just think outside the box, you stretch your thinking to a new level. That’s why as a client of Brand Ideology, you can expect to be both challenged and inspired by the possibilities we see for your business.
So, if you want to stick with the common brand building approach because its familiar and comfortable, we are not the brand people for you. However, if you are open to new answers to the obstacles and challenges that are currently holding your business back, we would definitely like to talk to you.
Founding Managing Director, 1966-2022
A firm believer that business is built on ideas, Jaimie has over 30 years' experience extracting the insights required to create and build remarkable brands.
Founding Managing Director, 1966-2022
Read MoreCEO
Colin is a seasoned veteran with over 25 years of experience providing strategic guidance to some of Australia’s most prominent corporate, government, and not-for-profit organisations. With a deep understanding of the drivers of organisational success, he has an ability to cut through the noise to develop clear, actionable plans to help businesses seeking to navigate complex business challenges.
CEO
Read MoreHead of Design
Grant is a creative force, imagining and bringing to life brands that are truly unique and memorable. With a natural ability to think outside the box, Grant is highly skilled in realising innovative design solutions for any brand.
Head of Design
Read MoreHead of Strategy
Anthony is a senior marketing communications specialist, trusted with brand strategy formation and guidance, communications strategy, project management and deployment.
He has worked alongside some of Western Australia's most active B2B and B2C marketing teams to help them align and grow their businesses, across both traditional and digital platforms.
Organisations assisted include Crown Resorts, Lotterywest, Curtin University, Transperth, Satterley, LandCorp, GMF Health, Blueprint Homes, Blackburne Property Group, Golden Group, Brightwater, BHP Billiton, Wesfarmers and CSBP.
Anthony is an active supporter of the local communications industry, regularly attending WAMA and IN:WA events.
Head of Strategy
Read MoreBusiness Director
Lana possesses a remarkable set of qualities and experiences that make her an exceptional Business Director. Her warm, passionate, and empathetic nature creates a positive and supportive environment for her clients and team. Her extensive background in marketing and advertising, showcases her versatility and proficiency in understanding varying business landscapes and tailoring her approach accordingly.
One of Lana's notable strengths lies in her adeptness at managing dynamic, fast-paced projects and handling complex stakeholder relationships. Her experience equips her with a holistic view of the creative and strategic aspects of her field, allowing her to bridge gaps effectively and create harmonious working relationships.
Lana’s superpower is her ability to unify people and make them feel like part of a team, fostering collaboration, boosting morale, and driving the collective pursuit of goals.
Business Director
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