We’re a diverse group of strategists, academics and design thinkers. We’ve brought some of the brightest minds in the country together to solve brand problems and build brands people want to buy into. 

Colin Mackay-Coghill
Head of Strategy

Colin has spent over 25 years helping a significant number of Australia’s leading corporate, government and not-for-profit organisations unlock the competitive advantage in their brands. He’s a creative thinker who fervently believes that an organisation’s greatest asset is its people and that successful brands are built from the inside out, aligned around a single-minded, compelling, differentiated, unique ideology.

His alter-ego is a rugby tragic who still can’t accept the fact he’s retired and now relies heavily on golf to take his mind off it.

Grant Fuller
Head of Design

Bold ideas are meant to be given life.

With a penchant for thinking outside the box and an ability to design brands that don’t conform to boundaries, Grant takes the lead when it comes to imagining and reimagining brands. Having spent nearly 30 years interpreting the strategic needs of clients, Grant has an unparalleled ability to zero in on what sets a client apart from their competitors, and then build a creative and original brand around it. A collaborator, a shrewd observer and a minimalist, Grant’s approach is based on the belief that ideas can only be rewarding when they get results.

We think and act 10X so you can overcome the business and brand problems you are dealing with in an entirely new way.

At Brand Ideology, one of our operating principles is Think 10X, which explains why as a brand advisory firm, we are perpetually dissatisfied with the status-quo.

Even though we have been building brands for over 30 years, when 10X is your success gauge, you don’t just think outside the box, you stretch your thinking to a new level. That’s why as a client of Brand Ideology, you can expect to be both challenged and inspired by the possibilities we see for your business.

So, if you want to stick with the common brand building approach because its familiar and comfortable, we are not the brand people for you. However, if you are open to new answers to the obstacles and challenges that are currently holding your business back, we would definitely like to talk to you.

Download: How data can help you rebrand more strategically

Read how data and organisational identity analytics is helping to take the guesswork out of rebranding businesses.

Clients

The Late Jaimie Ratten

Founding Managing Director, 1966-2022

A firm believer that business is built on ideas, Jaimie had over 35 years' experience extracting the insights required to create and build remarkable brands.

Founding Managing Director, 1966-2022

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Phillipa Brine

Director

Phillipa brings over 18 years of experience in strategic marketing, brand development, and project management. Her leadership and deep industry insights have been instrumental in steering Ideology Australia to new heights. Throughout her career, Phillipa has led numerous high-profile campaigns, collaborating with a diverse range of clients to deliver tailored solutions that drive growth and enhance brand visibility. Phillipa's commitment to cultivating a collaborative and inclusive workplace culture ensures that her team is always motivated to exceed expectations.

Director

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Anthony Curnow

General Manager

Anthony is a senior marketing communications specialist, trusted with brand strategy formation and guidance, communications strategy, project management and deployment.

He has worked alongside some of Western Australia's most active B2B and B2C marketing teams to help them align and grow their businesses, across both traditional and digital platforms.

Organisations assisted include Crown Resorts, Lotterywest, Curtin University, Transperth, Satterley, LandCorp, GMF Health, Blueprint Homes, Blackburne Property Group, Golden Group, Brightwater, BHP Billiton, Wesfarmers and CSBP.

Anthony is an active supporter of the local communications industry, regularly attending WAMA and IN:WA events.

General Manager

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Lana Abro

Client Service Director

Lana possesses a remarkable set of qualities and experiences that make her an exceptional Business Director. Her warm, passionate, and empathetic nature creates a positive and supportive environment for her clients and team. Her extensive background in marketing and advertising, showcases her versatility and proficiency in understanding varying business landscapes and tailoring her approach accordingly.

One of Lana's notable strengths lies in her adeptness at managing dynamic, fast-paced projects and handling complex stakeholder relationships. Her experience equips her with a holistic view of the creative and strategic aspects of her field, allowing her to bridge gaps effectively and create harmonious working relationships.

Lana’s superpower is her ability to unify people and make them feel like part of a team, fostering collaboration, boosting morale, and driving the collective pursuit of goals.

Client Service Director

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Grant Fuller

Head of Design

With a penchant for thinking outside the box and an ability to design brands that don’t conform to boundaries, Grant takes the lead when it comes to innovative ideas and their seamless execution. With finely honed creative sensibilities and an eye always towards brands that work, his ideas standout due to their uncluttered nature while also projecting strength and elegance. Having spent over 30 years interpreting the strategic needs of clients, Grant has an unparalleled ability to zero in on what sets a client apart in their industry, which enables him to create solutions that instigate change and help revolutionise businesses. A collaborator, a shrewd observer and a minimalist with an ability to do more with less, Grant’s approach is founded in the belief that work can only be rewarding when it’s done well.

Head of Design

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Juliana Falcão

Graphic Designer

Juliana is a wonderfully creative and inquisitive graphic designer, with a degree in Marketing and Communications. She has a knack for staying mindful of UI/UX design and keeping up with the latest web trends. With her friendly approach and eagerness to learn, she fearlessly takes on any task that crosses her path, infusing each pursuit with her unique blend of creativity and innovation.

Graphic Designer

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