Who we are

We are a brand consultancy that has been building brands from the inside out for over 30 years.

We are a diverse group of brand strategists, design thinkers, academics and writers. People who know that while products and services are easily replicated, it is impossible for your competitors to copy who you are and what you stand for.

Our clients often arrive at our door when they have reached an inflection point: a change in leadership or direction, a merger or acquisition, diversification into new markets, consolidation, or a business that has fundamentally changed, and their brand and culture no longer reflect the business they have become.

It is during these times that companies need to understand who they truly are.

Our ideology








Our principles

Our principles guide how we think and act.

Be curious

Give a damn

Always find a way

Stronger together

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