Last update: 30 October 2018 Brand Ideology, ABN: 91 612 688 230 This Privacy Policy sets out our commitment to protecting the privacy of your personal information that we collect through this website (Site) or directly from you.

What laws apply to us?

When handling personal information we will comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (Privacy Act) and other applicable legislation (such as Australian State and Territory health privacy legislation, as well as the Spam Act 2003(Cth) and the Do Not Call Register Act 2006 (Cth)). The APPs are legally binding principles that are designed to ensure that individuals’ personal information is protected throughout the information lifecycle – that is, from the time the information is collected through to its destruction. The APPs also give individuals the right to access their personal information and have it corrected if it is incorrect.‘Personal information’ means information or an opinion about an identified individual, or an individual who is reasonably identifiable. Brand Ideology’s Privacy Policy applies to personal information collected and/or held by Brand Ideology. This Privacy Policy also explains how we process ‘personal data’ about people in the European Union (EU), as required under the General Data Protection Regulation (GDPR).We revise this policy as applicable regulations change. Please visit this page regularly.

Type of personal information collected

We generally collect two types of information—personally identifiable information (“PII”) and non-personally identifiable information (“Non-PII”). PII is any information that can be used to specifically identify you as an individual. For example, you may submit your email and we may collect your name, email address, address, phone number, or similar information through the Site. Non-PII consists of information that does not specifically identify you. The following sections describe how we collect and use your PII and Non-PII.

2.1  Visitor Data

When you visit our Site, some information will be collected automatically using cookies and beacons. The data we collect automatically through cookies is Non-PII while some of the information we collect through beacons is PII. We do automatically collect information of users when they submit their personal information to us. For example if a user submits their email through a contact form or live messenger we will collect further personal information through third part tools, such as Google, Facebook, Hubspot and LinkedIn. Further information on how we collect your personal information is described in the next section.How we collect your personal information

Information you give us

While you visit Brand Ideology you will be asked to provide certain types of personal information in order to use the Service. This may happen through our website, applications, online chat systems, direct conversation with yourself. We may be provided with personal information directly by our clients to enable us to deliver professional services or to perform due diligence checks before we agree to provide services. This information may relate to clients’ employees, members or customers or it may relate to third parties (for example, the spouses and dependants of a client’s employees, members or customers).As part of providing professional services to our clients, we may also collect personal information from other sources (such as directly from individuals themselves or information that is publicly available).The types of personal information we may collect or be provided with include, but are not limited to:

Information we automatically collect about you

Like many websites, we use cookies, beacons and other technologies,  to enhance your user experience. Web beacons and cookies collect information such as URLs you came from and go to, your browser and Computer Operating System type, your IP address, your mobile device, and your internet service provider. We use the third party services of Google, Facebook, LinkedIn, Hubspot and Intercom to collect and process this data.Cookies:  Like many websites and mobile application providers, we collect certain information through the use of “cookies”. These are small text files that are saved by your browser when you access our Site. Cookies can either be “session cookies” or “persistent cookies”. Session cookies are temporary cookies that are stored on the device that accesses the internet while you are visiting our Site or using our Service, while “persistent cookies” are stored on your device for a period of time after you leave our Site. We use persistent cookies to store to better understand your behaviour on our site so that we can deliver content to you that is more relevant to you, for example how many times you visit specific pages. We also use persistent cookies to measure the effectiveness of our online advertising efforts. Through these cookies, we may collect information about your online activity after you leave our Site. For more information on cookies, including how to control your cookie settings and preferences, visit,Most web browsers automatically accept cookies, but you can configure your browser to stop accepting new cookies, to notify you when you a new cookie is received, and to disable existing cookies. If you choose to disable cookies in your browser, however, you may be unable to take full advantage of some or all of the Site’s features.Beacons:  Web Beacons help us better manage content on our Service by informing us what content is effective. Web Beacons are embedded in, or otherwise associated with, certain emails and across our website or other communications that you receive from us. Web Beacons help us track your responses and interests and deliver relevant content and services to you. For example, they may let us know when you take actions based on the emails that we send. Web Beacons also allow us to enhance our online advertising by understanding the effectiveness of our online advertising.We maintain records of the interactions we have with our users, including the products, services and customer support we have provided. This includes the interactions our users have with our platform such as when a user has viewed a page or clicked a button.In order to deliver certain products or services we may passively collect your GPS coordinates, where available from your device. Most modern devices such as smartphones will display a permission request when our platform requests this data.When we are contacted we may collect personal information that is intrinsic to the communication. For example, if we are contacted via email, we will collect the email address used. We may collect or process the following information:

If we receive your personal information from third parties, we will protect it as set out in this Privacy Policy.

How we use your personal data

The information we request, collect, and process is primarily used to provide users with the Service they have requested. More specifically, we may use your personal information for the following purposes:

Disclosure of personal information

We may disclose personal information for purposes required to provide our products and services to you, and as required by law. Brand Ideology may, acting on our Customer’s behalf, share Customer Data with the provider of an integration added by Customer. Brand Ideology is not responsible for how the provider of an integration may collect, use, and share Customer Data if this provider is added by the Customer.

The personal information of users may be held or processed on our behalf outside Australia, including ‘in the cloud’, by our third party service providers. Your information is also accessible to our third-party vendors who provide services/functions on our behalf, such as business analytics, customer service, marketing, distribution of surveys or promotion programs, payment processing, and fraud prevention. These third-party vendors collect and use your information on behalf of Brand Ideology, for specific purposes, and are not permitted to share or use the information for any other purpose. For example:

Hubspot: To provide detail of visitors to our Site who have submitted their email address to us for the purposes of being contacted. For example we may collect information such as the name of the company that a visitor works for via information collected by Hubspot from their LinkedIn profile.

Access to and correction of personal information

Access: You may request details of personal information that we hold about you, in certain circumstances set out in the Privacy Act 1988 (Cth). An administrative fee may be payable for the provision of information. We may refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act.Correction: If you believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us by email. We rely in part upon customers advising us when their personal information changes. We will respond to any request within a reasonable time. We will endeavor to promptly correct any information found to be inaccurate, incomplete or out of date.

Complaints about breach

If you believe that we have breached the Australian Privacy Principles and wish to make a complaint about that breach, please contact us on the email address:


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Storage and Security

We are committed to ensuring that the information you provide is secure.

Changes to this Privacy Policy

We may change this policy from time to time, and if we do we will post any changes on this page. If you continue to use the Services after those changes are in effect, you agree to the revised policy.