A firm believer that business is built on ideas, Jaimie had over 35 years' experience extracting the insights required to create and build remarkable brands.

Founding Managing Director, 1966-2022

Phillipa brings over 18 years of experience in strategic marketing, brand development, and project management. Her leadership and deep industry insights have been instrumental in steering Ideology Australia to new heights. Throughout her career, Phillipa has led numerous high-profile campaigns, collaborating with a diverse range of clients to deliver tailored solutions that drive growth and enhance brand visibility. Phillipa's commitment to cultivating a collaborative and inclusive workplace culture ensures that her team is always motivated to exceed expectations.

Director

Anthony is a senior marketing communications specialist, trusted with brand strategy formation and guidance, communications strategy, project management and deployment.

He has worked alongside some of Western Australia's most active B2B and B2C marketing teams to help them align and grow their businesses, across both traditional and digital platforms.

Organisations assisted include Crown Resorts, Lotterywest, Curtin University, Transperth, Satterley, LandCorp, GMF Health, Blueprint Homes, Blackburne Property Group, Golden Group, Brightwater, BHP Billiton, Wesfarmers and CSBP.

Anthony is an active supporter of the local communications industry, regularly attending WAMA and IN:WA events.

General Manager

Lana possesses a remarkable set of qualities and experiences that make her an exceptional Business Director. Her warm, passionate, and empathetic nature creates a positive and supportive environment for her clients and team. Her extensive background in marketing and advertising, showcases her versatility and proficiency in understanding varying business landscapes and tailoring her approach accordingly.

One of Lana's notable strengths lies in her adeptness at managing dynamic, fast-paced projects and handling complex stakeholder relationships. Her experience equips her with a holistic view of the creative and strategic aspects of her field, allowing her to bridge gaps effectively and create harmonious working relationships.

Lana’s superpower is her ability to unify people and make them feel like part of a team, fostering collaboration, boosting morale, and driving the collective pursuit of goals.

Client Service Director

With a penchant for thinking outside the box and an ability to design brands that don’t conform to boundaries, Grant takes the lead when it comes to innovative ideas and their seamless execution. With finely honed creative sensibilities and an eye always towards brands that work, his ideas standout due to their uncluttered nature while also projecting strength and elegance. Having spent over 30 years interpreting the strategic needs of clients, Grant has an unparalleled ability to zero in on what sets a client apart in their industry, which enables him to create solutions that instigate change and help revolutionise businesses. A collaborator, a shrewd observer and a minimalist with an ability to do more with less, Grant’s approach is founded in the belief that work can only be rewarding when it’s done well.

Head of Design

Petra is a Hungarian native who brings a passion for playful designs and creating user-centric experiences. She is currently completing a degree at Curtin University in digital experience and interaction design, with a specialisation in graphic design. In her spare time, Petra illustrates and animates, showcasing her incredible talent in UI and UX. She is constantly exploring new ways to implement her ideas and stays up to date with the latest digital design trends.

Junior Designer